Imagine that you aren’t a programmer, but you have a clever idea for a new website that’ll make you a zillion dollars. You’ve storyboarded it all out. You’ve worked out all the details. Now all you need is some high-school kid to zip out the code for you. Right? Hell, you could pay him minimum wage! The little twerp would be happy to get it!

That tragic comedy is altogether too common. Too many people have borrowed money against their father’s retirement account to fund a terrible implementation of a good idea. Appalled at how much the reputable firms charge per hour ($100 or more) they go looking for a cheap solution.

“After all, this software is simple.” Or so the reasoning goes. “It’s not like we’re trying to send a rocket to the moon or anything. And, besides, those expensive guys were just out to cheat us. Software just isn’t that hard to write.” Uh huh.