CTO/CIO. Ruby. Rails.
just some more awesome
So instead of going for the land grab, we created a small island. We priced Draft at $9.99 -- significantly higher than most of the products out there. The people who buy Draft know exactly why Draft is valuable to them. And they think $9.99 is a fair price.
So far, we've sold nearly 2,000 copies of Draft. That's about $20,000 in revenue. We are much happier with $20,000 in revenue from 2,000 customers than $20,000 in revenue from 10,000 or 20,000 customers. Given our current resources and team, we can happily serve 2,000 Draft customers, plus all our other customers.
As the outcry over Draft's $9.99 price tag demonstrated, this has not made everyone happy. Plenty of people even think we're nuts. It's certainly not the first time we've been called crazy.
But giving away your products? That's what I call truly insane.
CTO/CIO. Ruby. Rails.
CTO/CIO. Ruby. Rails.
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